Business Intelligence (BI) is attracting an ever increasing audience and its power is impacting the decision making process across virtually every industry. Companies that are gaining serious competitive advantages are leveraging data warehouses and peering into the marketplace with insights extracted from their data. A feat which, even in the past five years, could only be achieved with a large budget; the assistance of a highly analytical IT staff, or a team of statisticians. Even then integrating such power into everyday customer records or existing reporting suites was a daunting task. Continue reading…
March 18, 2013 by
Why are Advanced Analytics Making Waves in the Mainstream Market?
January 10, 2013 by
What’s in Your Data? Uncover the Competitive Advantage with Analytics
Organizations that run well use a variety of purpose-built procedures and protocols to ensure product and service quality, timely responses to clients, and consistency in operations. Continue reading…
November 22, 2012 by
From Science to Enterprise: How Neural Networks are Changing the Way Businesses Make Decisions
Science and business coexist in the world of analytics, and the marriage of the disciplines is evident in the application of neural networks (NNs) to business problems. … Continue reading...
September 11, 2012 by
Social Intelligence: Mining Social Media Leads to Truly Personalized Marketing
Did you know your marketing efforts can be effectively targeted toward customers who are most likely to buy your product? What would you do if you could reach those customers in a more personalized manner? … Continue reading...
September 7, 2012 by
Business Intelligence (BI) on the Move: Why Mobile BI is the New Standard
It seems virtually everyone these days has a mobile device in the form of a smartphone or tablet. We use them to communicate, take pictures, look up websites, and access both personal and business information at unprecedented speeds, with impressive ease-of-use. … Continue reading...
September 5, 2012 by
Measurement: Business Intelligence that Delivers
More than ever before, leaders of successful growing organizations are being exposed to Business Intelligence (BI) and its promise to derive meaningful insight from data generated in business operations. And while mining through data with powerful software can make light of important business decisions, the world of BI is littered with overly-complex tools; expensive tools that often require a lot of training. … Continue reading...
September 4, 2012 by
Using Predictive Analytics for Marketing: A Better ROI for Your Investment
A dedicated marketing effort is part of every organization’s arsenal when it comes to attracting and winning new clients, retaining existing clients, and minimizing costs. In today’s economy, marketers are often expected to operate within restricted budgets, and to show a direct connection between their efforts and the ROI of the marketing investment. … Continue reading...
